Wealth Literacy
Helping Canadians better understand the financial system, recognize how it affects them and make better financial decisions. This is where our work begins.
Explore Wealth Literacy →About Wealth Advocacy
It Started With a Simple Idea
How do we make the world a better place, particularly for our children and the generations that follow?
From an Idea to a Book
Like many Canadians, I’ve wondered whether we’re doing enough to create a better future for the next generation.
After more than 30 years working in the Canadian financial services industry, I saw an opportunity to make a contribution in an area I knew well.
That led me to write Three Wolves at Your Door, a book intended to help Canadians better understand the financial system, recognize the costs they pay and make better financial decisions that could ultimately improve their standard of living.
But writing the book led me to a much bigger realization.
There is a gap in our financial system that could be filled.
Many Canadians have good financial advisors and other professionals helping them. But there can still be a gap. Who is independently looking at their overall financial picture, evaluating the advice they receive and the costs they pay, and helping ensure their interests come first?
Financial knowledge is important. But knowledge alone doesn’t always provide the independent professional support people need when making significant financial decisions.
What Grew From the Idea
The Canadian Wealth Advocacy Initiative
That realization led to the Canadian Wealth Advocacy Initiative (CWAI), an effort to explore how we might help close that gap.
Our objective is to make the financial system work better for Canadians through greater understanding, independent professional support and a commitment to putting their interests first.
Wealth Literacy is where our work begins. From there, we are exploring how an independent professional role, supported by ethical standards and accountability, could help Canadians make better financial decisions.
It is an evolving initiative, and there is important work ahead.
Wealth Advocacy
Exploring an independent, client-side professional role for Canadians who may benefit from additional guidance, oversight and decision support.
Explore the Wealth Advocate Role →Standards & Accountability
Developing a professional code of ethics, standards of practice and an accountability framework that could support this emerging role.
The Book That Started the Conversation
Three Wolves at Your Door — How You Can Stop Banks, Financial Advisors & Government from Devouring Your Wealth.
Learn more about the book ↗
About the Founder
Scott Ross
FOUNDER · CANADIAN WEALTH ADVOCACY INITIATIVE
Scott is a Canadian author and financial professional with more than three decades of industry experience. A CFA charterholder with an MBA, he brings extensive knowledge of the industry to this initiative.
He is the author of Three Wolves at Your Door and founder of the Canadian Wealth Advocacy Initiative.
More about Scott ↗Looking Ahead
Building Something Worthwhile
Making meaningful progress will take research, thoughtful discussion and collaboration. We welcome those who share our interest in making the financial system work better for Canadians and want to contribute to that effort.
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