Wealth Advocate
Independent Advice. Objective Judgment.
On Your Side of the Table.
Who Is a Wealth Advocate?
A Wealth Advocate is an independent financial professional with relevant qualifications and experience, working on your behalf.
Much like engaging an accountant or another professional, you pay for expertise and independent judgment—based on the work done for you, not the value of the assets you own.
Wealth Advocacy is being developed as a distinct professional role, drawing on existing financial qualifications and experience.
What Does a Wealth Advocate Do?
Their role is to help you review your investments, existing financial plans and overall financial arrangements, evaluate your options and make better-informed decisions.
A Wealth Advocate examines your overall financial picture to assess whether your existing advice, financial arrangements, costs and risks make sense together.
They identify potential problems, overlooked opportunities and decisions that deserve closer attention—helping you understand what is working, what might need to change and what to do next.
What Makes a Wealth Advocate Different?
A Wealth Advocate is paid for professional judgment and advice—not for selling financial products, collecting commissions or gathering assets to manage.
This removes the direct financial incentive to sell you products or increase the assets under management. This ensures that your Wealth Advocate is on your side of the table.
A Wealth Advocate does not take custody of your assets or have authority to trade on your behalf. They work alongside your existing financial professionals. Any decision to make changes remains yours.
When Might You Benefit?
You might seek an independent review when approaching retirement, assessing an investment recommendation, reviewing an existing financial plan, questioning your fees or considering a major financial change.
Engagements can address a specific concern or provide ongoing advice as your circumstances change.
Sometimes a review helps you determine that your existing arrangements remain appropriate.
What Could This Mean for You?
Greater clarity about your investments, costs and financial arrangements. Better questions to ask your professionals. More confidence about what deserves attention and what to do next.
The benefit is having independent professional judgment focused on your interests.
Have a question? Contact us →Building a New Profession
We are working to establish Wealth Advocacy as a distinct profession, built on relevant qualifications, experience, independence, ethical standards and professional accountability.