Canadian Wealth Advocacy Initiative
Working together to help make the financial system work better for Canadians.
The Canadian Wealth Advocacy Initiative (CWAI) is working to help make the financial system work better for Canadians through two complementary efforts: advancing Wealth Literacy and developing independent, client-side Wealth Advocacy.
We believe meaningful progress comes from bringing together people with different experiences, ideas and perspectives who share a commitment to helping Canadians make better financial decisions.
A central part of our work is developing the concept of a Wealth Advocate—an experienced, qualified financial professional who provides independent review, ongoing oversight and decision support on behalf of clients.
Wealth Advocates would work alongside clients and, where appropriate, their existing financial professionals. They would be paid directly by clients, without selling financial products, earning commissions or charging fees based on assets under management.
We are developing a professional framework that includes qualifications, a code of ethics, standards of practice, independence requirements and accountability.
Our goal is to build a role that Canadians can understand, trust and turn to when they need an independent perspective.
Wealth Advocacy remains under development. It is not currently an established professional designation or certification program.
Ways to Take Part
Financial planners, investment professionals, accountants, lawyers, insurance specialists and others bring valuable knowledge and experience to this initiative.
We invite professionals who share our interest in improving financial outcomes for Canadians to contribute ideas, share experiences and help shape the future of Wealth Advocacy.
We particularly value thoughtful perspectives that challenge assumptions and help us build something better.
Consumer advocacy groups, educational institutions, professional associations, researchers and other organizations all have important roles to play in helping Canadians navigate the financial system.
We see opportunities to work together on research, financial education, consumer protection, professional standards and practical resources that benefit Canadians.
Helping Canadians better understand the financial system is an important part of our work.
We are interested in participating in community presentations, educational events, professional discussions and other opportunities to share ideas about Wealth Literacy and Wealth Advocacy.
As the initiative develops, we also hope to explore professional education and development opportunities.
Get Involved
If you are interested in contributing your experience, sharing ideas or exploring opportunities to collaborate, we would be pleased to hear from you.
Tell us a little about yourself or your organization and how you would like to be involved.
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